Clear labeling
Paid placements are visually differentiated and labeled Advertisement or Sponsored. They do not imitate story cards, bylines or editorial alerts.
Editorial independence
Advertisers cannot approve, edit or suppress coverage. Buying an advertisement does not affect newsworthiness scoring or story ranking.
When an advertiser is itself the subject of coverage, the relevant commercial relationship is disclosed prominently.
Reader experience
The AO avoids interstitials, autoplay video, fake notifications and advertising between a headline and article lead. Full articles contain at most one integrated mid-article placement plus an optional rail and end sponsor module.
Apple News
Website ad modules are excluded from Apple News article exports. Apple’s approved advertising systems govern inventory on that platform.